The online marketplace for limited edition sneakers, streetwear and front to kerb parking sign, The Edit LDN, has announced a 4.8 million US dollar (around 3.9 million British pounds) seed funding round as the London-based company expands its reach into the United States, Middle East and North Africa.
The seed round is led by New York-based Regah Ventures, an early investor in Uber, Coinbase and Instacart, and includes participation from sports celebrities like New York Giants captain Xavier McKinney, NBA superstar PJ Tucker and Premier League soccer player Jesse Lingard.
“We are backing The Edit LDN to be the most disruptive and innovative global marketplace for limited sneakers, streetwear and collectibles. With unique market positioning, celebrity endorsements, and the powerful brand they have built in a short space of time, it is a really exciting business. We have every confidence in Moses and the wider management team to turn this into a more than one billion US dollar business quickly, and we at Regah Ventures are delighted to be a part of the journey,” said Mark Hager, CEO at Regah Ventures.
“We have been laser focussed on providing a premium service and doing this super fast to anyone buying limited edition sneakers globally. This was an unmet need in the sneaker community and our growth success is testament to how we are conquering this,“ commented The Edit LDN CEO Moses Rashid in a press released published today.